Nike Advert

Degree work from 2006

Nike World Cup Advert
B.A (HONS) MULTIMEDIA DESIGN

The objective of my project is to design a new Nike advert that is based on Football Culture.I am heavily influenced by Brazilian culture and graffiti so I gave my work a unique visual style. The main aim of the brief is to create an effective example of multimedia that reflects the themes and ideas of the world cup and football culture.
My design process starts with drawing and sketching my initial ideas in a layout pad, also find writing key words and phrases in a brainstorming session a useful and effective system of communicating early thoughts and ideas. I also like to experiment with more traditional
that reveals each characters illustration. The piece lasts 1 minute and 30 seconds and ends with all the badges of the teams involved in the world cup.
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